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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Kristian Dyer

Oregon football has ‘unlimited’ NIL backing from Nike

Oregon Phil Knight NIke NIL Football Rick Neuheisel

Oregon football and Nike founder Phil Knight are in it to win it. And that means, according to a recent report, that the Big Ten program is set to spend in pursuit of a national championship.

That’s the buzz about the Oregon football program following a recent report from Sirius XM that Nike CEO Phil Knight is all-in on funding his program’s Name, Image and Likeness (NIL) campaign. Knight, the report said, desperately wants a national championship for his alma mater and is committed to providing the financial resources necessary to get there.

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