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The Guardian - UK
The Guardian - UK
Politics
Shanti Das and Jon Ungoed-Thomas

‘Orchestrated PR campaign’: how skinny jab drug firm sought to shape obesity debate

Novo Nordisk Obesity NHS Wegovy NICE Elon Musk United Kingdom Leeds University Liverpool University Observer
Novo Nordisk’s drug Wegovy will be available to people with a body mass index over 35 and at least one other weight-related condition.
Novo Nordisk’s drug Wegovy will be available to people with a body mass index over 35 and at least one other weight-related condition. Photograph: Vladimir Polikarpov/Alamy

During a prime-time breakfast slot on BBC Radio 4 last week, a leading obesity expert sang the praises of a blockbuster new weight-loss treatment.

The appetite-suppressing Wegovy injections were “one of the most powerful pharmaceutical tools” to date for treating obesity, Prof Jason Halford told the nation.

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