Opposing Steam's AI disclosures, Epic CEO Tim Sweeney says game stores should drop "the AI tag" because "it makes no sense" when "AI will be involved in nearly all future production"

Black and white shot of stunned Fortnite character.

Echoing recent and divisive claims that "every game company is now using AI," per Nexon CEO Junghun Lee, Epic CEO Tim Sweeney advocates for removing AI-generated content disclosures from stores like Steam and the Epic Game Store on the grounds that AI will be used in "nearly all" games.

Responding to a Twitter user who argued "Steam and all digital marketplaces need to drop the 'Made with AI' label," Sweeney agreed. (And before we go any further, I do want to ask: if a game using gen AI is so great and normal, why do so many people seem keen on hiding its use from players?)