Summertime Tube commutes are far from delightful. But I’d take the sweat patches and armpit odours any day over Transport for London’s terrible ideas to transform the London Underground into a nightmare of advertising and surveillance.
First there was the cringe advert — on LinkedIn, the place ambition goes to die — offering brands an “exclusive sponsorship” deal for the Waterloo and City Line. Advertisers could wrap the trains in vinyl adverts and even get their logo printed on the seats.
