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Evening Standard
Evening Standard
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India Block

OPINION - Taylor Swift and Travis Kelce’s is no 'PR relationship' – she’s the whole press machine

It was the engagement photo shoot seen round the world. Taylor Swift, billionaire pop mogul, is betrothed to NFL star Travis Kelce. They announced the news on Instagram with a carousel of professional photos, set to a Swift song, with an incredibly millennial caption. Kelce was tagged with his official handle @killatrav.

Push alerts pinged and the people went wild. Group chats lit up. TikTok creators started making skits. Donald Trump offered his congratulations when the news broke during a cabinet meeting. Google showered your screen with confetti if you typed in her name. Ralph Lauren sold out of the dress she wore so fast the website briefly crashed. Reddit forums where people with parasocial conspiracy theories that Swift is secretly gay and in a stage-managed relationship for PR purposes went into meltdown.

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