Depending on who you ask, New Labour died in June 2007, when Tony Blair stood down as prime minister, or September 2010, when Ed Miliband was elected leader. Except, neither is quite right, in that the real demise can be pinpointed to May 2008, at the Crewe and Nantwich by-election.
Called following the death of sitting MP and Old Labour icon Gwyneth Dunwoody, the party ran a class-based campaign against Conservative candidate Edward Timpson, whose family owned the Timpson Group. This involved calling Timpson terrifically imaginative names such as "the Tarporley Toff" and "Lord Snooty".
