There’s little that brings more joy than a quick study of political merch, so often a riveting insight into the Little Britain capabilities of party marketing teams. Tory superfans can snap up caricature Toby jugs (£28.95) of all previous leaders from Churchill to Johnson. Note, Liz Truss and Sunak have yet to find themselves immortalised in a kitsch ceramic. You could also sup tea from the world’s most boring mug, which is inscribed with the snore-slogan of “Clear plan, bold action, secure future”.
Angela Rayner (incidentally, the most stylish of the bunch) has kicked off things with a punchy perspex “Vote Labour” necklace; whilst the Labour Party shop is admirably leaning into the Daunt books crowd with jaunty “Totes not Tories” or indeed “Totes Labour” cloth bags (£14) and Gallagher-esque red bucket hats (£15). Party ambitions are perhaps more underscored with the babygro offer. Tory-tots can be inspired with the line “Future Prime Minister” across their onesies, while Labour-littles are limited to “Future Mayor”. Ouch.
