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TechRadar
TechRadar
Eric Hal Schwartz

OpenAI’s Sora and other AI video makers look amazing in their demos – why won’t they let us try them?

OpenAI Sora.

I was intrigued and impressed when OpenAI first demonstrated Sora earlier this year. There seemed no limit to the films the AI video model could produce out of a text prompt. Sora could effortlessly transform descriptions into immersive, realistic videos, and OpenAI coyly hinted at a general rollout in the near future. Months later, only professional filmmakers partnered with OpenAI have any real access (a recent, brief leak doesn't count). The same goes for other much-hyped AI video generators, including Meta’s Movie Gen and Google's Veo.

Many great AI video generators have emerged since Sora blew people away, but it's hard not to feel like a kid with their nose pressed up against the glass of the toy store, wondering why we can't play with the toys just a little bit. Here's why I think OpenAI and the rest of the reticent AI video creation models are still locked away.

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