One of the keys to success might be figuring out which rules you should follow and which you should disregard.
Consider OpenAI. Founded in 2015, the A.I. venture behind ChatGPT and GPT-4 is already valued at nearly $30 billion. But it could have gone down a very different path if its founders had heeded a key business rule saying companies should focus on products that fill an obvious need, according to president Greg Brockman.
