Once upon a time, nobody outside tech circles had heard of Sam Altman. But then his company, OpenAI, launched ChatGPT, and suddenly he was everywhere – touring the world, giving interviews to gushing journalists, granting audiences to awestruck politicians etc. Whiplash-thin, with a charmingly wide-eyed baby face, he instantly became the acceptable face of digital capitalism.
Then the OpenAI board abruptly fired him, apparently on the grounds that he had not been, er, entirely candid with them. When Satya Nadella, Microsoft’s CEO (who had invested $13bn in OpenAI), heard about it, though, he was mightily pissed off. And in no time all, Altman was unsacked and reinstated in the OpenAI driving seat. And the world was transfixed by the drama of it all. Which only goes to show that appearances can be deceptive.
