Art director Fred Hoffman has joined the cohort of this year's BAFTA Breakthrough, which includes some of the brightest new artists, directors and creatives working today. Along with his brother Henry, Fred co-founded the Norwich-based studio Newfangled Games, which released the delightful puzzler Paper Trail in May this year for all the best games consoles, including Nintendo Switch.
Like his fellow BAFTA Breakthrough Sophie Knowles, Fred studied at the University of the Arts London, but he didn’t think about going into video games at first. “I was very, very focused on illustration,” he says. “I didn't know that I was going to become a game designer.”
