- Six Sunflower Yellow MX-5s are allocated by lottery at Fuji Speedway.
- The dealer-built Roadster FSW Ver.2 uses factory-level Mazda paint and certification.
- The ¥1,452,000 package price includes a Hiroshima trip and factory visit.
Six brand-new Mazda MX-5s will exist in a color the automaker has never officially sold on this generation of car, and the only way to get one is to win a lottery in a parking lot at Fuji Speedway. Mazda calls it the Roadster FSW Ver.2.
The car is not a Mazda Motor Corporation creation in the traditional sense. It is a joint project from four Japanese dealers, Koshin Mazda, Shizuoka Mazda, Tokai Mazda Sales, and Kanto Mazda, built on the current Roadster S Special Package with Jet Black Mica interior trim.
Only Six Yellow Mazda MX-5s Will Be Built
The color is Sunflower Yellow, last seen on the facelifted NC-generation Miata and sold in the US as Competition Yellow on the 2009 and 2010 model years. It has never appeared on an ND-generation car before this project.
Buyers do not pay Mazda directly for a custom job. The paint and authentication work happens at Mazda Engineering & Technology in Hiroshima, the same in-house shop that builds Mazda's concept cars, which makes the FSW Ver.2 about as close to a factory special as an outside project can get. Each of the six cars ships with a certificate from Mazda E&T confirming its origin.
The yellow treatment costs an additional ¥1,452,000, or roughly $9,400, stacked on top of a standard Roadster's price. That covers the exterior repaint plus color-matched interior door trim, air conditioning vents, and the key fob, so the yellow theme carries through the cabin, not just the body panels.
Sunflower Yellow Returns to the ND Mazda MX-5
Winning the lottery buys more than a paint job. Mazda's package includes a two-day, one-night tour of Hiroshima, with stops at company headquarters, the Mazda Museum, and the E&T facility where the car itself gets built and certified.
The price is higher than a simple respray, but the car comes with factory-level work, documentation, and a bundled Hiroshima trip that turns the process into an event for the owners instead of a typical dealer wrap job or aftermarket repaint.
Applications open at Mazda Fan Festa 2026 at Fuji Speedway, running October 3 and 4, with three cars allocated to each day between 9 a.m. and noon local time. Winners are announced from the event's main stage before the festival wraps.
The process requires showing up in person. Applicants inspect the car at the dealer booth, hear a staff explanation, then submit one application per person per day and wait for their number to be called. The winning right applies only to the named applicant, and the cars are Japan-market only, sold through one of the four participating dealers for delivery and service.
Motor1's Take: The lottery turns a dealer project into a collector's chase. It favors people who can attend in person and value factory-backed provenance. Watch whether dealers elsewhere copy the idea or Mazda expands authenticated limited runs. Either way, collectors and dealers will reassess rarity and resale.
