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The Guardian - UK
The Guardian - UK
Politics
Rob Davies

Online casinos face crackdown on exploiting gamblers’ superstitions

ASA
The ruling, if confirmed, will affect whether firms can exploit the ‘gambler’s fallacy’, the false notion that previous outcomes have any effect on what will happen next.
The ruling, if confirmed, will affect whether firms can exploit the ‘gambler’s fallacy’, the false notion that previous outcomes have any effect on what will happen next. Photograph: none

Online casinos face a crackdown on exploiting gamblers’ superstitions, after the advertising regulator launched an investigation into one firm’s claims about certain games being “hot or cold”.

The Guardian understands the Advertising Standards Authority (ASA) is likely to uphold a complaint lodged seven months ago against PlayOJO, which advertised a feature last year that offered gamblers a “unique chance to see the games on winning streaks”.

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