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Fortune
Fortune
Jane Thier

One way to avoid losing your job to A.I.: Ensuring your personal brand doesn’t get ‘dusty'

Leave Your Mark LLC founder and president Aliza Licht. (Credit: Monica Farber)

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As generative A.I. continues to become more intelligent, capable, and independent, human workers may be left increasingly concerned for their own livelihoods. Aliza Licht, a PR and marketing pro of several decades, has a pitch for what could be a key differentiator: A strong, well-maintained personal brand that proves your value. 

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