One of London's leading hair colourists just told me 'grey contouring' is the new trend that suits everybody

Grece Ghanem wears black sunglasses from Saint Laurent, a beige leather and gold braided earrings, a purple oversized blazer jacket, matching purple large suit pants, a dark brown shiny braided leather handbag, outside the COS show, on April 26, 2023 in Paris, France.

Regardless of whether it’s natural or dyed, grey is an incredibly chic hair colour, and attitudes towards it have really shifted over the years. More specifically, grey contouring is proving to be one of the key hair trends for the 2023-24 season. 

According to leading hairdresser Zoë Irwin, editorial, colour and trend ambassador for Matrix, the trend is hugely popular in Asia, particularly Japan, and is taking over on social media worldwide. Here’s what you need to know about the trend, from how the process works to examples of chic grey hairstyles to inspire a salon visit.