In the startup world, innovation often receives the spotlight. Yet even the most promising products can struggle without a clear path to customers. Building a useful solution is only one part of the journey; reaching the right audience, communicating value and earning trust are equally important.
At the inaugural edition of the One of a Kind Awards - for early stage startups , presented by The Economic Times and Cashfree Payments, this often under-recognised aspect of company-building was celebrated through the GTM Excellence Award category. celebrated through the GTM Excellence Award. The honour was presented at the grand reveal and felicitation ceremony held on August 21, 2026, at Novotel, Bengaluru.
