One Entrepreneur Grew Their Business By 'Losing Negotiations,' But Not Everyone Is Convinced

Business,Handshake,For,Teamwork,Of,Business,Merger,And,Acquisition,successful,Negotiate,hand

Many business owners stay firm on their price or try to negotiate any possible advantage that leaves them ahead, but one entrepreneur chose a different route that has been paying off.

"Sometimes, the fastest way to win is by losing," a software development shop owner told Reddit while describing how "losing negotiations" has boosted his business.