It has been a busy week for On, the fast-growing Swiss sportswear brand best-known for its distinctive honeycomb-soled sneakers that promise the feeling of ’running on clouds’. This past Monday (29 April 2024), it revealed that FKA Twigs was joining On as a ‘creative partner’, largely working with the brand on training apparel (‘the way we move our bodies is one of the most integral parts of the human experience’, said the musician and dancer). Meanwhile in Spain, tennis player Iga Swiatek – the current world number one – will compete wearing On apparel and sneakers in the final of the Madrid Open, taking place on Saturday afternoon (4 May 2024).
Also launching this week is the brand’s second collaboration with cult Korean fashion label Post Archive Faction (PAF). The project is defined by On as fusing its expertise in ‘performance and function’ with PAF’s imaginative design codes. Launched by Dongjoon Lim and Sookyo Jeon in 2018, PAF is characterised by a disruptive, experimental approach with hallmarks including offbeat pattern-cutting and panelling, achieved through the endless deconstruction and reassembling of sportswear garments. Meanwhile, armour-like hoods and techy outerwear look primed for traversing apocalyptic landscapes.
