Zohran Mamdani’s commanding lead in the New York City mayoral election owes much to his ability to tap into the concerns of New Yorkers – putting affordability and housing at the center of his campaign.
But he’s been helped, too, by a superstar social media presence. The charismatic 33-year-old regularly beams out slick videos on TikTok and Instagram that have helped raise his profile and attract a swathe of voters and volunteers.
