P.V.V.S. Murthy, a 78-year-old consumer rights activist and former member of the Krishna District Consumer Forum from Vijayawada, has been campaigning for consumer rights and creating awareness among the public for decades.
Sensing the need for a large scale movement to create awareness of the existing provisions nationwide, Mr. Murthy, who currently teaches international business studies at the Acharya Nagarjuna University, started the 'Consumer Advocacy Group'.
Mr. Murthy was initially a businessman when he used to campaign for consumer rights for Rotary Club, and over time turned into a full-time consumer rights activist.
