
Taipei, Taiwan – Alice Guo sparked a flurry of interest on Xiaohongshu, the Chinese social media and e-commerce platform, when she decided one day in 2021 to share advice on preparing for a job interview.
Chinese-born Guo was living in Toronto at the time, grounded by the COVID-19 pandemic after years of bouncing between jobs in Vancouver, Hong Kong, New York, Los Angeles and Shanghai.