The Intuit Dome will be called just that for the Los Angeles Olympics, after organizers struck a deal with the makers of tax and business software as part of a groundbreaking arrangement to sell naming rights for venues at the upcoming Summer Games.
Though corporate naming rights are nothing new for arenas and stadiums across the United States, this will be the first time the Olympics will allow that sort of marketing. It's considered a groundbreaking arrangement that will net the Olympics multiple millions above its projected $7.15 billion budget.
