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The Independent UK
The Independent UK
Shahana Yasmin

Olive Young is opening its first US store. It’s a landmark moment for the K-beauty boom

South Korean health and beauty retail giant Olive Young announced that it is opening its first US store in May next year, marking its entry into the world’s largest beauty market amid rising American interest in Korean skincare.

Founded in Seoul in 1999 and part of the CJ Group, Olive Young runs more than 1,300 outlets in South Korea and boasts a mix of trendy skincare, cosmetics, and wellness offerings. The news of the physical store comes nine months after the company established its US subsidiary, CJ Olive Young USA in February as part of preparations for overseas expansion.

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