Original article: For a long time now, I've feared that sooner or later, we're going to see game publishers start stuffing advertisements into their premium titles. It's been a concern of mine ever since ads for Ubisoft games appeared in Assassin's Creed Odyssey a few years ago due to a "technical error."
My concern has only grown with the rise of less expensive ad-supported tiers across streaming services for TV and movies, along with the prevalence of increasingly aggressive in-game ads for microtransaction purchases in paid titles (looking at you, full-priced Battlefield 6).
