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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Cole Huff

Officials preparing for a possible ‘waterfall’ of sports betting partnerships across college sports

Ryan Butler Amy Howe NCAA Fanduel

It’s no secret that sports betting has reached incredible heights in recent years. And with those heights has come an uptick in visibility. Watch an NBA game on TNT and you might catch Charles Barkley and Kenny Smith making some player prop picks ahead of the action. Or during your viewing of an NFL Thursday Night Football game, you very well may see a PSA on responsible gambling.

Now, get ready to see sports betting continue to wedge its way into the college sports world.

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