People around the world are feeling more optimistic about travelling in 2023 compared to 2022 and, despite some current instability felt globally, 66% of Brits report that travelling will always be worth it. To understand how travel will be reimagined in 2023, Booking.com commissioned research with more than 24,000 travellers across 32 countries and territories, combining it with its insights to reveal seven emerging travel predictions.
The 2023 travel predictions reveal that the needs of travellers are moving in a lot of different directions to adapt to changing times.
Preppers in Paradise
Camouflaged cabins, campfire cuisine and compasses; going off-grid will never be more sought after than in 2023. A chaotic few years with natural disasters, political unrest and a global pandemic has seen some lose confidence in the world and the frivolous must-have comforts of our modern lives. A third (33%) of UK travellers want their travelling experiences to have a more back-to-basics feel and are looking for ‘off-grid’ style holidays to escape from reality (57%) and switch off and experience life with only the bare necessities (33%). UK travellers are also keen to use travel in 2023 as an opportunity to learn survival skills (54%) including how to source clean water (37%), light a fire from scratch (36%), forage for food in the wild (30%) and even prep for an apocalypse (30%).
