The success of Amazon's Prime Day sale has pushed retailers like Shein, Walmart and Target to start back-to-school sales early, in order to prevent the e-commerce giant from getting every customer who may be on the lookout for more affordable items needed for the new school year.
The move has created a domino effect among shipping lines, pushing the peak of the shipping season earlier as well. According to Reuters, the supposed expected peak season of the shipping season was started earlier by two months.
