The Super Bowl has never been just about the sport. And it has equally not just been about the big-budget halftime entertainment. It is also about those TV advertisements. Brands pay mega bucks to get their message across during the commercial breaks – paying US$8 million for a basic 30-second slot, before the creative process even begins.
This year, Oakley used Super Bowl LX to go big with its new smart glasses. The giant eyewear brand launched its HSTN and Vanguard camera glasses onto the market last year – but it was last night that it formally introduced the new products to the American people.
