It’s hard to pinpoint when Marvel trailers stopped being mere hype and started teeing up their own conspiracy theories, but it was probably around the time that early footage from Spider-Man: No Way Home appeared to show the Lizard getting thumped by thin air – and the internet correctly pointed out the recently deleted digital ghost of Andrew Garfield. Since then we’ve had Patrick Stewart’s voice hinting at a Professor X cameo in Doctor Strange in the Multiverse of Madness, and Wakanda Forever revealing a new Black Panther suit while declining to mention that Shuri was inside it.
Now it’s happening again with Spider-Man: Brand New Day. With the fourth Marvel Spidey film out next month, the internet is abuzz with predictions. “This movie is a real mystery,” Tom Holland told Esquire. “And for a large portion of the film even Spider-Man is a little bit at odds and lost and is like, ‘What is going on?’ We’re just trying to find ways to make this movie feel like a detective movie.”