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Tom’s Hardware
Tom’s Hardware
Technology
Hassam Nasir

Nvidia's top-end RTX 5090 gaming GPU now costs at least $5,000 — Blackwell cards continue to endure drastic price hikes

GeForce RTX 5090 Founders Edition.

It's hard to believe Nvidia first announced the RTX 5090 at last year's CES for just $1,999. Even keeping in mind the fact that MSRP is often just a guideline, prices have still surged astronomically thanks to the AI rush. A brand-new RTX 5090 now costs $5,000 in North America, and more across other parts of the world. That's a 2.5x increase in less than two years, and the same fate follows the rest of the RTX 50-series family as well.

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