Nvidia has released an upgraded version of its Ultra Low Motion Blur technology, called ULMB 2. This tech is designed to reduce display-based motion blur by strobing the backlight when a pixel has fully transitioned to its correct value, with the aim of creating less a less blurry picture with greater clarity.
Nvidia goes into the details on its blog. It says, "When a new frame needs to be displayed on the monitor, a new color value is sent to each pixel. At this point, the pixel will start to transition to its new color over time. During this process, the backlight is on the entire time so the gamer visually sees the full transition.
