Count Nvidia (NVDA) CEO Jensen Huang out at your own peril. As murmurs started to gather that Nvidia's market-leading position in the age of inference and agentic AI will be challenged due to Alphabet's (GOOG) (GOOGL) tensor processing units or TPUs, Huang announced RTX Spark, a chip designed specifically for AI laptops. When others thought that customized chips, or ASICs as they are called, is not Nvidia's forte, they have come out with something as personal as it gets - PCs.
Unsurprisingly, valid fears of the cost of these laptops have arisen, especially when the memory shortage is acute. However, it must be taken into account that these laptops will likely cater to professionals such as content creators, software developers, and gamers, a cohort that would be willing to shell out a premium.