
A year ago, the Fujifilm X100V was the camera that everybody wanted but nobody could buy. Whipped into a frenzy by TikTokers and influencers, the general public snapped up every last camera on every last shelf across the planet.
With a global shortage, it was back-ordered for months – meaning the only way to get a Fujifilm X100V was to join a huge waiting list or buy one at an exorbitant price on eBay (or buy an exorbitantly priced (limited edition Disney version).