
In what is either a very blatant marketing strategy or a case of Icarus soaring too close to the sun, the Cult of the Lamb developers at Massive Monster put out a tweet earlier this week saying "we will add sex to the game if we hit 300k followers by the end of the year."
As you can tell, it took less than a week to make the sex update a reality. At the time of writing, the Cult of the Lamb Twitter account has 455,000 followers. Sex quite literally sells. While Massive Monster is already on record as saying that the age rating wouldn't change in a Steam thread, the atmosphere's still about as feral as you'd expect. Here's an excerpt. It's going very well.