A lingerie fitting business in Nottinghamshire has gone viral after showing the world how to put on a bra correctly. The Tik Tok video, posted by the local business Janice Rose Lingerie, has been viewed more than 7.1 million times at the time of writing.
The 13 seconds long clip features Kelly Edwards, a bra fitter at Janice Rose Lingerie in Sutton-on-Trent, showing the correct way of putting a bra. She begins by giving three wrong ways, followed by her saying "no, no, no" before revealing the winning method.
She then slips her arms into the straps while the bra is undone before fastening behind her back. The independent lingerie fitter located in Sutton-on-Trent, near Newark, went on to explain to Nottinghamshire Live that this method helps to "prolong the life of the bra".