Just like last year’s phone (1), the Nothing phone (2) is easily the most hyped phone launch of 2023. While sequels are usually more of the same, this one is far bigger than that.
Because sure, it follows the same Nothing playbook: a unique transparent aesthetic that’s as much “power nerd” as it is “hipster,” a huge marketing campaign that seems to be tying the phone to potentially releasing a kraken, and odd marketing phrases like bringing you “new ways of interacting with a smartphone.”
