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Pedestrian.tv
Pedestrian.tv
National
Michael Di Iorio

#NotAnAd: 100+ Aussie Influencers Are Getting A Hot Sexy ACCC Investigation For Breaking Rules

The Australian Competition & Consumer Commission (ACCC) has revealed it will investigate more than 100 Aussie influencers who have been dobbed in for breaking the rules online.. In a new report, the ACCC said it had received more than 150 tip-offs from folks online who have spotted influencers large AND small promoting products in their posts without making it clear that the post is an ad. “The number of tip-offs reflects the community concern about the ever-increasing number of manipulative marketing techniques on social media, designed to exploit or pressure consumers into purchasing goods or services,” said ACCC’s Chair Gina Cass-Gottlieb
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