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International Business Times
International Business Times
Business
Matt Emma

'Not That Kind Of Model': Why Are Two Entrepreneurs On A Giant Billboard In SoHo?

(Credit: Smartlead)

Walk through SoHo and you will see plenty of models.

Luxury fashion campaigns cover buildings and digital screens, with carefully chosen faces selling watches, clothes and lifestyles. Manhattan has perfected the art of turning people into symbols of aspiration.

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