Brut Hindi employees had convened for their usual editorial meeting, geared with story ideas, on Friday, when Brut vice president and editor-in-chief Mehak Kasbekar announced its management’s decision to shut the channel’s Hindi vertical. She said the unit, which was started two years ago, did not turn a profit.
At least 13 of the total 15 employees of the vertical were laid off. These included five video editors and two associated with the branding team. Out of the eight employees that comprise Brut Hindi’s editorial team, six were informed that their employment was being terminated.
