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The Conversation
Environment
Andrea La Nauze, Lecturer, The University of Queensland

Not keeping up with the Joneses: the one factor that makes us less likely to emulate our neighbours on climate action

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About 30% of Australian homes have rooftop solar panels installed – the highest uptake of any nation. Their popularity has been helped along by government subsidies that reduce the upfront costs of the technology.

But these subsidies may not always have a positive climate impact. While people like to “keep up with the Joneses” on climate action, my recent research suggests this is not always the case when large solar subsidies are being offered.

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