Norwich pizza chefs are waging war over pineapple. But they’re just the latest to put a tax on taste

‘Such is the Lupa management’s antipathy to pineapple that requesting it as pizza topping now cops a £100 fee.’ Photograph: Denio Rigacci/Alamy

Forget Greenland. A UK pizzeria, Lupa Pizza in Norwich, rendered itself the No 1 place on Earth most deserving of hostile annexation this week when it announced a “taste tax” on one of its offerings.

In the past, wars have been provoked by a pig, cod, bird droppings, a bucket, someone’s ear and a pastry shop. Promoted with the heft of the modern internet, Lupa’s reckless polarisation of the pizza may yet heave us into Ragnarök.