Experts have voiced concern as the new data released today reveals that 34% of people in Northern Ireland don't use sunscreen despite most (64%) burning at least once per year.
The data from national charity Melanoma Focus also found that 27% of people living in Northern Ireland have used sunbeds, a known cause of melanoma, the most serious form of skin cancer.
Men were particularly reluctant to use sunscreen with 40% saying they rarely or never use it in the UK and only 8% reporting always using it. When asked why they don’t use sunscreen the majority (39%) said it’s because they don't expect to burn.