At any other time - ie not during the run up to local elections - it would have appeared a positive enough tweet by Hartlepool Borough Council relaying good news to residents about new investment coming its way.
Unfortunately that investment concerned the establishment of a New Mayoral Development Corporation in the borough announced by Tees Valley Mayor, Conservative Ben Houchen.
While Mr Houchen isn't up for re-election today, many Hartlepool councillors are. It meant that the council, in putting out the tweet, could be in breach of purdah rules. Possibly Mr Houchen too according to some, although it is something he takes issue with.
