If Factory International's new branding looks familiar that's intentional. The cultural organisation, which runs Manchester International Festival and the new cultural venue Aviva Studios, brought in the design studio North and the designer Peter Saville to develop an identity that marries architectural influences with the style of the latter's work for Factory Records (see our pick of the best record label logos).
The identity also draws on the branding for previous editions of the Manchester International Festival. The result is an identity that stands out but also looks very much at home in its environment.
