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Marie Claire
Marie Claire
Lifestyle
Brooke Knappenberger

Nonfiction Is the Incredibly Chic K-Beauty Brand Coming for Your Fragrance Wardrobe

Collage of nonfiction new york store with perfume bottles and candles .

Just about every step of my beauty routine has been influenced by K-beauty. I'm religiously devoted to Korean skincare and keep a healthy supply of moisturizers, serums, sunscreens, and masks on hand. My hair care routine and makeup bag have seen a recent influx of K-beauty brands, too. It was only a matter of time before Korean scents made a mark on my fragrance wardrobe.

I recently checked out Korean fragrance brand Nonfiction at its first U.S. store in New York City's Lower East Side. Though founded in 2019, this was my first introduction to the K-beauty brand, but one look at the chic interior and products (and one whiff of the store's incredible scent) made it clear I had found my next fragrance obsession.

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