The bi-annual Paris fashion week show by The Row, the hyper-elegant and expensive brand from the Olsen twins, is social media catnip. In the past, Instagram and TikTok would usually be saturated with content from an event that lasts about five minutes – from images of The Row’s enigmatic founders Mary-Kate and Ashley taking their post-show bow to fancy favours served to guests (think fresh figs on silver platters).
However, in an unexpected plot twist last Wednesday, prior to the show guests were sent a missive: “We kindly ask that you refrain from capturing or sharing any content during your experience,” it read. Naturally, many used social media to share the message.
