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Sport

Anna Harrington

No Payne, big gain: Socceroo's social media boost

Kai Trewin Tim Payne Soccer Lionel Messi World Cup Instagram Melbourne City New York City FC

Kai Trewin is hoping his rise off the field can be matched on it for the Socceroos at the World Cup. (Rob Prezioso/AAP PHOTOS)

Socceroo Kai Trewin has become the surprise beneficiary of New Zealand defender Tim Payne's extraordinary rise to world fame, gaining close to 100,000 Instagram followers in a copycat social media campaign.

Days after an Argentinian content creator's quest to garner support for the "least known" player at the World Cup with around 4700 Instagram followers, went viral, Payne's following has ticked over 4.6 million.

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