A piece from Pure Storage’s Shawn Rosemarin, VP R&D (Customer Engineering unit), has been picked up by mainstream tech press as he predicts that no more hard drives will be sold after 2028 (so from 2029 onwards). The rising cost of electricity will likely be the last nail in the coffin of hard disk drive proliferation in hyperscalers although the impending arrival of PLC (penta-level cell) technology and the absurdly low Terabyte price for SSD could play a role there.
Because just in case you were wondering, it’s all about enterprise customers, not end users and consumers like you and me. Pure Storage, of course, has a vested interest in moving and encouraging everyone to move beyond hard disk drives as it sells AFA (All Flash Array) storage, equipped with its own proprietary SSD called DFM (for Direct Flash Array).
