France’s long-running battle over vegan food names has escalated as the government published a decree banning meaty terms such as “steak”, “grill” or “spare ribs” being used to describe plant-based products.
Marc Fesneau, the French agriculture minister, said the new government decree on products such as “vegan ham” or “plant-based steak” was about helping shoppers and “an issue of transparency and honesty responding to the legitimate expectations of consumers and producers”.
