In a complete 180 from its notoriously hype-driven marketing strategy for No Man's Sky, Hello Games has been quiet about its next release, Light No Fire. The studio's chosen not to do any major showcases – partly because it doesn't need to.
Sean Murray, Hello Games' founder, explained to Kotaku in a new interview that Light No Fire has hardly appeared since 2023 because, "We've like shot up the Steam wishlist charts; we're like number two on there," he says. "And I was just like, 'OK, that's enough. You know, we don't need to say any more. Why? Why do any marketing?'"
